Afya Mashinani PR Campaign
Delivered free medical services to more than 10,000 underserved community members across Kenya, strengthening brand trust and earning industry recognition for PR excellence.

Marketing & Communications Executive
Monica Chege is a marketing and communications executive committed to driving excellence, shaping trusted brands, and creating measurable impact across East Africa’s most regulated and demanding industries.

“Marketing goes beyond mere promotion — it is about understanding customer needs deeply, crafting solutions that resonate, and ensuring our message is crystal clear and relatable.”
Monica leads marketing and communications for one of East Africa’s largest standalone health insurers, where she has spent over a decade turning complex, regulated products into brands people trust. Her path began as a bank teller and grew — through relationship management, business development and brand leadership — into a career defined by discipline, curiosity and an unwavering focus on the customer.
She is driven by faith, family and an intentional belief that every opportunity is a responsibility to serve with integrity.
17+
Years in Marketing & Communications
6
Areas of Expertise
6
Major Industry Recognitions
KE
Based in Nairobi, Africa-Focused
2022 — Present
Jubilee Health Insurance · Jubilee Insurance
2015 — 2022
Credit Bank PLC
2008 — 2014
Credit Bank PLC & Commercial Bank of Africa (CBA Group)
Delivered free medical services to more than 10,000 underserved community members across Kenya, strengthening brand trust and earning industry recognition for PR excellence.
Reinforced market leadership and reputation as a trusted health partner across East Africa.
Notes from inside regulated industries — where trust has to be earned before adoption follows.
Marketing Trailblazer of the Year
Marketing World Awards
Marketer of the Year
Marketing Society of Kenya
Best Brand Communication Campaign
MSK Awards — for Jubilee Insurance
Monica Chege (also spelled Monicah Chege) MCIM is a marketing and communications executive based in Nairobi, Kenya, with 17+ years of experience building trusted brands across East Africa's most regulated industries. She currently leads marketing and communications for Jubilee Health Insurance and is the founder of SevenP, a strategic marketing and communications consultancy.
Monica leads brand, marketing and communications strategy for one of East Africa's largest standalone health insurers, with a career spanning brand leadership, PR and stakeholder engagement, go-to-market strategy, and executive and crisis communications. Outside that role, she runs SevenP, advising organisations on the same discipline.
SevenP is a strategic marketing and communications consultancy founded by Monica Chege and based in Nairobi, Kenya. It's built around a proprietary framework — the Seven Ps: Positioning, People, Proposition, Presence, Persuasion, Performance and Progress — applied across seven practice areas for organisations that need marketing and communications leadership, not just execution.
Nairobi, Kenya, working primarily across East Africa's regulated industries — health insurance and banking chief among them.
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