Work That Creates Impact.

Challenge

Health insurance awareness remained low in underserved and rural communities, limiting access to a genuinely useful product.

Approach

A grassroots public relations and CSR campaign designed to meet communities where they are — providing free medical services alongside accessible, community-first messaging.

Impact

Delivered free medical services to more than 10,000 underserved community members across Kenya, strengthening brand trust and earning industry recognition for PR excellence.

Challenge

Positioning Jubilee Health Insurance as more than a payer — as a genuine partner in customers' health journeys.

Approach

An integrated brand campaign built around presence, empathy and reliability at every touchpoint.

Impact

Reinforced market leadership and reputation as a trusted health partner across East Africa.

Challenge

Digital adoption lagged, with customers defaulting to slower, traditional channels for a modern insurance product.

Approach

Simplified onboarding journeys and customer-centered, omnichannel messaging that reduced friction at every step.

Impact

Sustained double-digit growth in digital adoption, directly supporting the company's customer experience goals.

Challenge

Women-led SMEs in Kenya faced disproportionate barriers to capital, mentorship and networks needed to scale.

Approach

Conceived and launched a dedicated banking product for women entrepreneurs, then sourced strategic partnerships — including the African Development Bank and African Management Institute — to expand its regional impact.

Impact

Delivered a product recognized as best-in-class, expanding real access to capital and support for women in business.

Challenge

Insurance distribution in Kenya still relies heavily on manual, agent-led processes that limit reach and slow down growth.

Approach

Led the go-to-market strategy for JFORCE, a digital intermediary platform that lets agents and partners distribute Jubilee's products online.

Impact

Modernized how Jubilee Health Insurance reaches new customers through intermediaries, supporting the company's broader digital transformation.

Challenge

The bank's existing mobile experience was underused, limiting digital engagement with customers.

Approach

Led the conceptualization and redesign of the Mobile Banking App from the ground up, centered on usability.

Impact

Meaningfully improved user engagement and adoption across the bank's digital customer base.

Challenge

The bank had almost no organized digital or social media presence to engage and serve customers.

Approach

Built a social media strategy from scratch, introducing digital channels as a new route for service and feedback.

Impact

Established a durable digital presence that became a core part of the bank's customer engagement model.