Where Expertise Meets Action.
Six areas of practice built over seventeen years across banking and health insurance — each grounded in real campaigns, not theory.
Brand & Strategy Leadership
Positioning brands for trust and growth in regulated, high-stakes markets — translating complex products into propositions customers actually understand and choose.
Capabilities
- Strategic brand positioning & repositioning
- Integrated marketing & communications strategy
- Go-to-market strategy implementation
- Brand development & governance
Selected Experience
- Repositioned Jubilee Health Insurance as a trusted health partner across East Africa
- Led brand positioning and public affairs strategy at Credit Bank PLC
Approach
Start from what the customer actually needs to trust before they'll buy — then build every touchpoint around earning that trust simply and consistently.
PR, Reputation & Stakeholder Engagement
Building trust through public relations, media relations and reputation management — especially in industries where every message is scrutinized.
Capabilities
- Public relations & media relations strategy
- Reputation & stakeholder management
- Regulatory & government relations
- Executive media training
Selected Experience
- Winner, Best PR Campaign — "Afya Mashinani," MSK Awards 2023
- Full Member, Public Relations Society of Kenya (PRSK)
Approach
Treat reputation as something earned continuously, not managed reactively — proactive relationships with media and regulators reduce the size of every crisis that does arrive.
Go-to-Market & Digital Growth
Leading product launches and adoption campaigns across digital and traditional channels — turning awareness into measurable uptake.
Capabilities
- Product launch & campaign management
- Digital & social media strategy
- Channel growth & distribution optimization
- Customer-centered messaging & onboarding design
Selected Experience
- Grew digital product uptake 30%+ at Jubilee Health Insurance
- Grew social channels from 1 to 4, with 200%+ follower growth at Credit Bank
- Relaunched the Credit Bank Mobile Banking App
Approach
Reduce friction before adding volume — a simpler onboarding journey consistently outperforms a louder campaign.
Executive & Crisis Communications
Protecting reputation under pressure and building visibility for leadership — positioning executives as credible, trusted voices in their industry.
Capabilities
- Crisis communication planning & response
- Executive thought leadership & keynote strategy
- C-suite media positioning
- Internal communications during change
Selected Experience
- Led crisis communication through market shifts at Jubilee Health Insurance
- Directed regulatory engagement and crisis response at Credit Bank PLC
Approach
Prepare the message before the moment arrives — clear internal alignment and a ready response plan are what keep a crisis from becoming a narrative you no longer control.
Team Leadership & Talent Development
Building high-performing marketing teams and instilling a culture of innovation, agility and strategic accountability.
Capabilities
- Team building & performance culture
- Agency collaboration & vendor management
- Cross-functional stakeholder alignment
- Mentorship & leadership development
Selected Experience
- Built and led the marketing team at Jubilee Health Insurance
- Managed a team of over 30 staff across communications and marketing at Credit Bank
- Mentor, Presidential Fellows Network, since 2018
Approach
Give a team clear ownership and honest feedback, and the work compounds — most of the job is removing what's in their way.
Community & Economic Empowerment
Championing partnerships and initiatives that expand access — in healthcare, in banking, and for women in business.
Capabilities
- CSR & community partnership strategy
- Economic empowerment programs
- Strategic partnership sourcing
- Industry advocacy & committee leadership
Selected Experience
- Launched elev8HER with partners including the African Development Bank
- Subcommittee Member, Economic Diplomacy — Kenya National Chamber of Commerce & Industry
- PR Committee, Association of Kenya Insurers
Approach
The most durable community programs are built with the partners who already have the community's trust, not around them.