A Career Built Through Experience.
Seventeen years across insurance and banking — open any role to see the challenge behind it and the impact that followed.
The Role
Leading end-to-end strategic brand positioning, integrated communications and customer engagement for East Africa's leading standalone health insurer, serving millions of customers across the region.
The Challenge
Health insurance is a low-trust, high-complexity category. The task was to make a regulated, often confusing product feel simple, human and worth adopting — while protecting the brand's reputation under constant public scrutiny.
The Impact
- Grew digital product uptake by more than 30% through customer-centered messaging and simplified onboarding journeys.
- Won Best PR Campaign for "Afya Mashinani" and Best Brand Campaign for "Always With You" at the Marketing Society of Kenya Awards — Afya Mashinani alone delivered free medical services to over 10,000 underserved community members.
- Led the go-to-market strategy for JFORCE, a digital intermediary platform modernizing how the company distributes insurance products.
- Built and led a high-performing marketing team, and positioned the CEO as a respected voice in healthcare leadership through executive communications.
- Led crisis communication and media relations through market shifts, preserving stakeholder trust throughout.
The Role
Strategic lead for brand positioning, executive communication, media relations, stakeholder engagement and public affairs for a leading financial institution.
The Challenge
A competitive banking sector demanded new products that could win real adoption, while regulatory and reputational pressure required careful, disciplined public communication.
The Impact
- Conceptualized, redesigned and relaunched the bank's Mobile Banking App, improving user engagement and adoption.
- Led development and launch of elev8HER, a women-led business banking product, and secured strategic partnerships with the African Development Bank and African Management Institute.
- elev8HER won Best Banking Product at the 2022 industry awards.
- Directed crisis communication and regulatory engagement, protecting institutional reputation through sensitive periods.
The Role
Team leader across internal communication, media management, publications, government and regulatory relations, digital assets, crisis communication and public relations.
The Challenge
The bank's social presence was minimal and internal communication fragmented across a team of over 30 staff and 15 service products — a structure that needed both a digital foundation and stronger internal cohesion.
The Impact
- Grew the bank's social media presence from one channel to four, increasing followers by more than 200%.
- Conceptualized and designed eHub, an accelerator program providing SMEs with strategic advice, capital access and funding linkages.
- Introduced social and digital platforms as a new channel for client service and feedback.
- Led a team of over 30 staff across all communications and marketing projects.
The Role
Established contact with potential clients, scheduled meetings and steered marketing initiatives for the bank's growth pipeline.
The Challenge
Asset finance revenue needed a faster growth trajectory, requiring both new client relationships and better-packaged financial products.
The Impact
- Grew the asset finance book by 175% within eight months.
- Negotiated and secured new client relationships, expanding distribution networks to enhance sales.
The Role
Maintained relationships between the bank and its SME and mid-corporate customers across Nairobi's Central Business District.
The Challenge
The bank's asset finance department did not yet exist in a formal capacity, and needed a structured product and process from the ground up.
The Impact
- Set up the Asset Finance department — reviewed the product, created the process flow, and trained the team.
- Built trusted relationships with clients through a strict code of ethics and compliance standards.
The Role
Responsible for business growth in Personal Banking through quality relationship management of existing branch customers.
The Challenge
A large, existing portfolio of 3,000 customers needed to be grown profitably while a five-person sales team needed clear strategic direction.
The Impact
- Exceeded annual targets by 50% and increased customer satisfaction by 50%.
- Grew branch portfolio by 125% in liabilities and 137% in asset growth.
- Managed a portfolio of 3,000 customers and a sales team of five; nominated Branch Ambassador.
The Role
Analyzed customer issues, resolved complaints, trained customer service staff and maintained customer databases.
The Challenge
Service quality across third-party providers needed consistent monitoring, and frontline staff needed stronger training to serve customers well.
The Impact
- Awarded Best Customer Service Representative of the Year, 2009.
- Performed daily quality assurance testing and monitored third-party service delivery.