Chege is a distinguished leader in strategic marketing and brand positioning, with over 10 years of experience, she has consistently driven innovative campaigns that elevate brand visibility, bring customer engagement, and set new industry benchmarks. Her expertise is a receipt to her visionary approach to marketing as she is a recipient of many awards.
Sometimes, unexpected moments bring out the most genuine smiles. Last week, I found myself smiling from ear to ear, though, if I am being honest, it was mixed with a bit of disbelief! Is it just me, or do those nagging doubts of imposter syndrome never seem to go away?
Being named one of the 25 𝗠𝗼𝘀𝘁 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 has been a heartwarming surprise. As I perused through the list and saw the names of amazing women, some of whom I look up to, I was truly humbled and grateful. 🌈
Here’s the funny thing—I’ve spent my career positioning brands, fine-tuning messages, and shining the spotlight on others. So when I was asked to share a brief about myself for the nomination, I was stumped. What do I say about myself? It felt so foreign, yet it taught me a valuable lesson: It’s okay to talk about your achievements. It’s okay to celebrate your milestones and let others celebrate with you.
To all the phenomenal women named in this year’s Top 25, I salute you. I celebrate you. Your dedication and great achievements inspire many, and your impact does not go unnoticed. https://lnkd.in/dJucqRpC
Here’s to thriving, inspiring, and remembering that sometimes, it’s absolutely okay to give yourself a pat on the back.
I’m deeply honored to have been awarded the prestigious Marketer of the Year award by the Marketing Society of Kenya (MSK) during the gala awards ceremony last Friday. It was an incredibly surreal moment for me, one that I’m immensely grateful for.
Throughout my career, I’ve been fortunate to work with some amazing people who emphasized the significance of driving meaningful impact through every marketing endeavor. This invaluable lesson has guided my approach. In its evolution, hashtag#marketing has become more than just hashtag#promotion; it’s a pivotal force propelling business growth.
To be truly impactful, marketers must align with and support the broader business agenda. The synergy between marketing initiatives and overall business strategy is indispensable and must work hand in hand to achieve substantial outcomes.
During the same unforgettable night, Jubilee Health Insurance was awarded WINNER BEST PR CAMPAIGN OF THE YEAR COURTESY OF AFYA MASHINANI. Afya Mashinani is a passion project that underscores our commitment to providing solutions that protect the future of our customers and the community we serve. This project has been a beacon of hope, impacting over 10,000 lives from underserved communities through free medical care, including COVID-19 vaccinations and free medication.
Witnessing the transformation in these lives and hearing their stories of impact has been truly heartwarming. I’m grateful to have been part of this life-changing program. Congratulations to the Jubilee Health family and the wider Jubilee Insurance for this award.
To Marketing Society of Kenya, thank you for this honor; it’s a true validation of the dedication and passion we pour into our marketing strategies.
Thank you to everyone who has been a part of this incredible journey.
This award-winning campaign redefined how healthcare brands engage with customers.
This award-winning campaign redefined how healthcare brands engage with customers. By blending digital innovation, community-focused initiatives, and customer-centric storytelling, we were able to significantly increase brand awareness and customer loyalty, positioning the company as a trusted partner in healthcare.
A customer-first campaign designed to remove healthcare access barriers, build trust, and drive engagement.
A customer-first campaign designed to remove healthcare access barriers, build trust, and drive engagement. Through a mix of telemedicine, home care services, and innovative digital platforms, this campaign helped the company stand out in a competitive market and win customer loyalty across diverse demographics.
Led the successful rebranding and market repositioning of Credit Bank, transforming it into the go-to financial institution for SMEs.
Led the successful rebranding and market repositioning of Credit Bank, transforming it into the go-to financial institution for SMEs. The strategic combination of brand messaging, digital platforms, and community engagement helped strengthen the bank’s position in the market and dramatically grow its customer base.
