How brands can stay ahead of Gen Z, Gen Alpha accountability demands
Brands are operating in an interesting era, where the dynamics of consumer interaction are evolving at an unprecedented pace. Over the years, the way companies have engaged with their customers and wider stakeholders has undergone significant transformation. From the early days of social media influence to the explosive growth of e-commerce, business leaders and brand […]
Forging Lasting Connections Through Impactful Marketing
In recent years, there has been a notable shift in consumer behaviour and preferences. Customers have transitioned from simply purchasing products or services to a more nuanced consideration of supporting companies that align with their personal goals and aspirations. The link between consumer values and brand purpose has significantly grown in the last decade and […]